The Evolution of the Press Release
http://www.techcrunch.com/2008/05/11/the-evolution-of-the-press-release/
The disruption of the Web has splintered press releases into a variety of formats to serve different audiences and different purposes: Traditional releases for media, SEO (search engine optimized) releases for customers, and Social Media Releases for press, bloggers, and also customers.
The article advises on how to create and distribute all three types of press release: Traditional, SEO and SMR.
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