Professional association marketing

Slow growth for professional associations (in 'Lobbying for growth')
http://www.smartcompany.com.au/Premium-Articles/Industry-Trends/20080520-Lobbying-for-growth.html
Extract: IBISWorld estimates that the sector grew at an average annual rate of 1.2% over the five year period to 2006-2007. Revenue growth was recorded for every year of the period except for 2002-2003, when reduced government spending, the demise of GST information gathering-related firms, and gnawing unemployment were factors.

But while the average industry growth was low, it is believed that some of the sector’s larger players enjoyed stronger growth. For example, professional industry associations such as those of the law and accountancy bodies, which may provide members with bulk buying power and research and data rather than representation alone.

Additional factors affecting growth may include globalisation, technology revolution, the proliferation of free trade agreements, the re-election of a pro-business government, the use of professional associations for social networking and improved self regulation.