New Word of Mouth Research Finds Moms Buzzing About Brands
http://kellerfay.com/?page_id=152
Extract: New research released today by BabyCenter®, the largest online resource for expectant and new parents around the world, and industry-leading market research company, the Keller Fay Group, reveals that today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public or women and almost two-thirds of these conversations include brand recommendations. This group has an average of 109 word of mouth conversations per week about products, services and brands, most of which are positive and considered highly credible by other moms.
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