Market research auditing

‘MR Department Audit’ Earns High ImpactMRAward
http://www.solutionpartners.com/rbr.pdf
Extract: Up until two years ago, other than by contrasting its personnel’s personal experiences or picking the brains of peers at other MRDs, a research department had no formal or physical way to benchmark its productivity, efficiency or responsiveness. Assessing those in line with your company’s needs was completely out of the question.

Any curiosity in this regard is also squelched by the realities of everyday MRD life. Executives are asking research to do more, identify more opportunities and get a feel for where the company should go, in addition to remaining on top of everyday client needs and staff management. MRDs certainly don’t have time to think about where they are and how they’re doing in any substantial way.