Tuesday, July 22, 2008

Fostering creativity

The MFA is the New MBA HBR IdeaCast
http://blogs.bnet.com/intercom/?p=1771&tag=content;col1&tag=nl.e713
Companies like GM increasingly value right-brain creative thinking. In this podcast, Katherine Bell explains that creative training also teaches skills that directly transfer to management: how to take criticism, what motivates people, how to engage your audience, and when to let go of good ideas.

Getting Down to the Business of Creativity
http://hbswk.hbs.edu/item/5902.html
Business leaders must manage and support creativity just as they would any other asset. Harvard Business School professors Teresa Amabile, Mary Tripsas, and Mukti Khaire discuss where creativity comes from, how entrepreneurs use it, and why innovation is often a team sport. From the HBS Alumni Bulletin.

Key concepts include:

  • People have their best days and do their best work when they are allowed to make progress.
  • Whenever a firm introduces a truly novel product, suppliers, complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.
  • The perception exists that creative businesses can just start up, when in fact it takes a while for an entire ecosystem to actually generate an industry.

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