http://au.acnielsen.com/site/GR08.shtml
Extracts: Key findings from the 2007 annual Grocery Report are that:
- Fastest growing categories reflect increasing consumer demand for ‘fresh and natural’
- Top five grocery suppliers account for nearly one-quarter of packaged grocery sales
- Private label share heading towards 20 percent
Rising fuel prices and interest rates take their toll on consumer spending in service stations
http://au.acnielsen.com/site/ShopperTrends2008.shtml
Extracts: Key June 2008 Shopper trends include:
- Nearly three quarters of consumers negatively affected by fuel price increases
- Retail sales growth in petrol and convenience channels in decline
- Demand for fresh, healthy and convenient products an area of opportunity for supermarket and convenience channels
http://www.mckinseyquarterly.com/Retail_Consumer_Goods/Using_technology_to_improve_in-store_marketing_1976
The manufacturer developed an online interactive-shopping simulation to analyze the individual and collective impact of various in-store marketing tactics. Real-life participants browsed through a virtual store aisle, examined products, and “spent” a set amount of money. Of the 20 initiatives with the highest potential impact, the simulations helped to isolate 7 win-win opportunities (exhibit) that, as enacted, would collectively contribute more than $70 million a year to the margins of the two companies. These opportunities included redesigned shelf sets that highlighted the manufacturer’s charitable efforts, more sophisticated end caps (the displays at the end of shopping aisles), and in-store and on-shelf advertising. Subsequent in-store testing boosted sales in the subcategory by around 10 percent.
Simulations can’t test all in-store marketing tactics (say, free food samples) or accurately gauge interest in high-involvement categories such as apparel. They can, however, eliminate biases (for instance, the cleanliness of stores or the skills of salespeople) that often confound the results of traditional pilots. Moreover, online simulations allow manufacturers to save not only money but also time by testing thousands of shoppers simultaneously. Manufacturers can therefore roll out marketing programs before their rivals do—without risking actual sales. Such simulations also help manufacturers work more closely with retailers to develop marketing tactics that benefit both parties. Online simulations are applicable in multiple retail formats, including pharmacies, movie theaters, and banks, and in categories beyond consumer packaged goods.
Brilliant etailer website (HEMA)
http://producten.hema.nl/
HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British invest ment company Lion Capital.
Business sentiment drops: survey
http://www.businessspectator.com.au/bs.nsf/Article/Business-sentiment-drops-survey-FA3G9?OpenDocument
Extract: Retailers believe that rising fuel prices and interest rates are having the greatest negative influence on future trading prospects, according to Jones Lang LaSalle’s Retailer Sentiment Survey. Sentiment among Australia’s retailers fell from a net balance of 26 per cent in October 2007 to -54 per cent in April 2008 -- its lowest recorded sentiment since 1999 and the fourth time it has been in negative territory.
How to increase net profit by 50%
http://www.insideretailing.com.au/articles-page.aspx?articleType=ArticleView&articleId=2961 Extracts: The formula is: 2 – 1 – 2 = 50. Let me explain.
I am workshopping with some of the top newsagents all over the state at the moment, and the structure of our discussion is: how to create a compelling retail proposition. In the first instance, we have to get the ‘offer’ right. Everybody defines offer differently, but for the sake of simplicity, I define offer as: Product + Price. We then workshop pricing (as many of them have traditionally operated under a fixed margin model) and discuss the mechanics and the strategies. These workshops have reinforced that the SME retailers are often far too reactive and effectively allow suppliers to run their business. Increase revenue by 2% (follow the pricing strategies)
- Reduce COS by 1% (negotiate prices)
- Reduce Expenses by 2%(manage opex)
The links in this post provide more detail on each of the points made.
Specialty retailers to feel the heathttp://www.smartcompany.com.au/Free-Articles/The-Briefing/20080506-Specialty-retailers-to-feel-the-heat.html
Retailers with low operating costs would cope best with absorbing future rises in wholesale prices. Those set to benefit from the shake-up would include the listed retailers Harvey Norman, Just Group – subject to a takeover by Solomon Lew's Premier Investments – and David Jones.
Men's retail behaviour - in Retail revolution
http://www.smh.com.au/news/employment-news/retail-revolution/2005/08/05/1123125883044.html
Women shop and men buy - this is a marketing insight that has been largely ignored. While car manufacturers, hardware stores, technology companies and retailers have successfully marketed to men, other product categories have been slow off the mark, potentially missing out on millions of dollars in sales.
At a recent ACP Men's Lifestyle "What Men Buy" forum, social forecaster David Chalke, of Australia SCAN, predicted that with the demographic change taking place in Australian society men will start shopping as much as women. More men live alone, while others are increasingly sharing chores with their female partners, which is forcing them to shop more often and for products previously regarded as off limits.
In the past seven years, men have become more involved in making decisions about what brand of liquor, electronic gadgets, clothing and pharmacy products to buy, according to Australia SCAN's research.
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