Marketing to men

Mass Mag Exodus Continues as Brands Follow Men Online
http://adage.com/digital/article?article_id=127283
Extract: Some magazine publishers hoped that this year would see marketers shake off their exuberance for digital media. Perhaps, amid a sober reassessment of the actual results from so much digital experimentation, print could even recapture some of the ad spending lost to the internet. Fat chance. Instead, a combination of forces led by the broad economic slump is delivering as challenging a year as ever for traditional publishers. You can see it when you look at macro measures such as the number of ad pages sold into print magazines for their issues through June, which came in 5.5% lower than in the first half of 2007, according to the Media Industry Newsletter.