Agribusiness marketing

Agribusiness - Search Terms Analysis
http://www.hitwise.com/news/au200704.html
Business and Finance - Agricultural - The following report lists the most popular terms typed into a search engine over the 4 weeks ending 31/03/2007 that resulted in traffic to websites classified by Hitwise within the 'Business and Finance - Agricultural' industry. For example, the most popular search term was 'easter show' representing 2.52% of all search terms that delivered users to websites classified by Hitwise in the 'Business and Finance - Agricultural' industry. Search Terms to an Industry : 'Business and Finance - Agricultural', Date: 31/03/2007

Rank, Search Term, Share
1.easter show 2.52%
2.royal easter show 2.47%
3. elders real estate 2.01%
4. elders 1.75%
5. sydney royal easter show 1.65%
6. melbourne flower show 0.80%
7. sydney easter show 0.57%
8. landmark 0.55%
9. aqis 0.5%
10. real estate 0.5%

US Beef: Well Done Branding?
http://www.brandchannel.com/start1.asp?fa_id=423
Extract: According to Spengler, the main competition for US beef overseas comes from Australian and South American beef producers. But he adds, “The thing that differentiates US beef from anybody else’s beef is the involvement of the United States Department of Agriculture (USDA) in determining quality… Unlike any other country, we are able to describe the quality of that beef based on the various grades that the USDA administrates.” Certified Angus Beef markets USDA Prime and USDA Choice beef, but it sets additional marketing standards on its product.

The ability to trace the product is a key strategy for delivering, and differentiating, the brand—especially when evaluating the effectiveness of marketing promotions. Spengler’s experience seems on-target with the rest of the US beef industry's branding strategy in foreign markets. In May 2007, the head of USMEF, Phil Seng, was quoted in a trade publication as saying that branding may become an avenue for selling high quality beef overseas as foreign consumers acquire a preference for US beef. Said Seng, “The value of a brand is influenced by genetics, traceability, and how animals are handled and processed,” adding, “All of these things contribute to a premium image that sells.”