Green marketing

Consumers recall green ads
http://www.burstmedia.com/about/news_display.asp?id=2

U.S. companies dig into coffers to go green
http://www.reuters.com/article/environmentNews/idUSN2935032520080429

The Color Green Coming To Your Shop
http://www.tirereview.com/?type=art&id=88035

10 tips on green marketing (and how to stay out of trouble)
http://www.smartcompany.com.au/Premium-Articles/Top-Story/20080407-10-tips-on-green-marketing-that-will-keep-you-out-of-trouble.html

Grading Green: The Watchdogs CMOs Must Appease
http://www.brandchannel.com/start1.asp?fa_id=419

Making Your Brand the Right Shade of Green
http://www.brandchannel.com/brand_speak.asp?bs_id=190

Green marketing and the Trade Practices Act
http://www.accc.gov.au/content/index.phtml/tag/greenmarketing/

Mainstreaming green: 9 rules for popularising green with today's consumer
http://www.brandchannel.com/images/papers/93_Mainstream_Green_final.pdf